It is increasingly important to create a unique brand and style that your customers can follow, just like NIKE, Adidas, Coke, Pepsi, NFL Teams, WordPress and many other companies that make money from their brand and spend a lot of money as well.
They hire marketing specialists in house to post, maintain and increase their brand awareness and engagement from their customers. They do this to increase their bottom line and stay ahead or with their top competitors.
No business owner wants to be beat by their nearest competitor or any competitor. They want to be on top looking down.
By staying on top of social media consistently and providing a clear and consistent message, you will create a following of FREE marketing specialists. Leverage your current customers to bring in new customers by creating a great social media prowess.